Upgrade Your Style with New Glasses
Find new glasses that complement your style and fit your budget. Our extensive selection of frames includes something for everyone, including everyday glasses, sunglasses, and specialty eyewear.
We invite you to visit us with your current prescription; no appointment is necessary. Both new and existing clients are welcome. Our experienced opticians offer personalized fittings, even if your prescription is from another practice.
Find frames that fit your life and help you see clearly, whether you’re looking for something bold, classic, or practical. Book an eye exam or visit us today!
Book Appointment
Frames for Every Personality
Discover your perfect eyewear with our hand-picked selection of over 1000 frames. Whether you’re looking for something uniquely eclectic, bedazzled, natural wood, or sleek and plain, our diverse inventory means there’s a match for every individual style and preference. Our experienced opticians will help you navigate the selection to find your perfect look.
To help you and your family look and feel great, we offer affordable and transparent package pricing designed to provide exceptional value without straining your budget. Before coming in for your eye exams or to find new frames, take advantage of our online frame gallery and virtual try-on feature.
Our Promotions
At Go Vision, we take pride in offering “affordable luxury.” Our eyewear is customizable and carefully adjusted to provide you with the most comfortable fit. Beyond our quality care and precision-crafting, we also offer some promotions and benefits to help you save, including:
- Buy 1, get 1 50% off for lenses
- Complimentary lens adjustments (within 90 days of purchase)
- Complimentary frame repairs and adjustments (for all eyewear purchased in-store)
- Purchase a 1-year supply of contact lenses and save 40% off on sunglass frames
- Bundled optical package pricing
If you’re interested in learning more about our promotional offers, visit us in-store or contact our team.
Our Lenses and Coatings
We offer a variety of lenses and coatings that allow you to customize your new glasses to match your lifestyle. For example, if you work on a computer, we can discuss whether computer glasses or anti-fatigue lenses might make your work day more comfortable.
During your eyewear fitting, an optician will guide you through the various lenses and coatings we offer and make recommendations based on your prescription, lifestyle, and preferences.
Our opticians work in our in-house edging lab to precision-cut your custom lenses to fit your new frames. Most new eyewear is ready for pickup within 7–10 business days, although we can occasionally deliver your glasses to you faster.
Special Lenses
- Anti-fatigue lenses: Also called enhanced single-vision, these lenses offer a power boost in the lower lens to support near tasks and alleviate eye strain.
- Aspheric lenses: Lighter, thinner lenses with a subtly varied curvature for improved peripheral (side) vision for high prescriptions.
- High-index lenses: Lighter, thinner lenses that provide the same strength as thicker ones.
- Multifocal, progressive, or bifocal lenses: Offer clear vision for near and far objects without switching glasses for people with presbyopia.
- Photochromic lenses: Lenses that adjust to changing light conditions, darkening in sunlight to protect your eyes.
- Prism lenses: Correct double vision and eye alignment issues, such as binocular vision dysfunction (BVD).
Special Coatings
Special coatings can be added to your lenses to provide additional protection or support for your vision. Our special coatings include:
- Anti-reflective coating: Minimizes glare and reflections for clearer vision.
- Scratch-resistant coating: Protects your lens from daily wear and tear.
- Blue light filter: Can reduce eye strain from screens.
- UV-blocking coating: Helps protect your eyes from harmful UV rays.
Our Specialty Eyewear
Did you know that we also carry specialty eyewear, including sports glasses, safety goggles, and even prescription dive masks?
Our optical team is here to help you with all of your eyewear needs. Whether you are looking for eye protection for your weekly racquetball match, safety glasses for work, high-contrast driving glasses, or eye strain-reducing computer glasses, we’ve got you covered.
Visit our practice or contact us for more information about the specialty eyewear we offer.
Discover Eyewear That Feels like You
If you’re ready for new glasses, we’re ready to assist. With our wide selection of frames, you’re sure to find a pair that matches your budget, style, and vision needs.
Our team will guide you every step of the way. We’ll help you select your new frames, size them, decide on special coatings and treatments, and more.
Get sharper vision and update your most-worn accessory today. Book your eye exam with us or come right in!
Book AppointmentOur Brands
Ann Taylor
Versatile feminine shapes and designs define the Ann Taylor frames collection. Since 1954, Ann Taylor frames have provided a perfect blend between play, career, and fashion. Each line of this eyewear collection embodies style and innovation.
Betsey Johnson
Much like the namesake of this fashion-forward collection, Betsey Johnson eyewear is chock full of personality. Exuberant designs feature the colors, textures, and prints; Betsey became known for her entrance into fashion during the 1960s.
Cazal
With eyewear designs that became a cult classic in the 1980s, Cazal frames quickly became famous for their extravagant style. Aiming to be over the top with attention-grabbing shapes and bold details, Cazal makes frames that will certainly be a unique addition to your wardrobe.
Champion
Champion’s roots began in 1919, where they became known for their sweatshirts, t-shirts, and sports jerseys. The Champion line of eyewear is durable, well made, and specially designed for those requiring larger or deeper lenses.
Charmant
CHARMANT eyewear is manufactured with quality and excellence in mind. With a wide range of brands and styles to choose from, CHARMANT provides you with all the options you need to find the perfect frames to suit your distinct. Personality.
Coach
Coach is a leading New York design house of modern luxury accessories and lifestyle collections, focusing on superior quality and durability.
Coco and Breezy
Coco & Breezy have been creating unique, artistic eyewear since 2009. From bold geometrics to artistically-revamped classic styles, Coco & Breezy are known for their fashion-forward colour combinations, prints, and textures. From creating the famous “third-eye” glasses for Prince to fitting some of the best-known celebrities of today, the designers at Coco & Breezy are true visual artists who inject flair into every pair of glasses they create.
David Spencer
David Spencer Eyewear is the ultimate style realization of a journey born in the heart of Minneapolis, Minnesota. Each frame in the collection is hand-designed, starting with sketches and color concepts that David personally draws and then directs and oversees during production.
Essilor
The world leader in corrective lenses, Essilor, is present in more than 100 countries with a wide range of lenses to suit various lifestyle needs. Protect your eyesight with innovative lenses tailored to your prescription.
Gucci
Gucci is one of the most prestigious brands in the fashion and luxury field. Eclectic, romantic, and contemporary, Gucci is now taking a completely modern approach to what fashion is, re-establishing the rules for luxury in the 21st century.
GX
GX By Gwen Stefani is bright, bold, and fun. It’s a collection of affordably priced fashion-forward accessories that embody Gwen’s unique blend of sophisticated polish and creative rock and roll edge. GX is a playful mixture of pop, punk, and chic.
Jonathan Cate Inc.
Jonathan Cate has been designing and making eyeglasses since 1996. With multiple collections and a reputation for quality, fashionable pieces at pleasing prices, Jonathan Cate Inc. delivers products that speak for themselves. Find bold, trendy eyewear designed to satisfy your unique style.
Kate Spade
Kate Spade's eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.
Michael Kors
Available in both optical and sun, the Michael Kors Eyewear Collection ranges from cat-eyes to aviators and from oversized to understated. Innovative materials like reflective lenses and one-of-a-kind tortoise acetates with details like the brand's signature logo charm and chain-link detail. Each pair is irresistibly chic, evoking the brand's unique sensibility and incorporating rich accents from the designer's runway collections.
MODO
MODO is dedicated to consistently designing eyewear that blends effortless minimalism with harmonious functionality. Their creative inspiration is found in the cities MODO resides in: New York, Milano, and Stockholm. Inventive technology and colorful designs achieve a highly unique collection of beautiful frames.
Morel
Just like their home country of France, Morel frames exude culture, sophistication, and artistry. Since 1880, Morel has created beautiful frames out of quality materials that sit on the very forefront of eyewear fashions.
Nano
From a quiet classroom to rugged play on the school playground, Nano eyewear can handle it with style. These brightly colored and durable kids sunglasses have the ability to switch from hinged arms to attaching to a head band. Perfect for your on-the-go adventurer.
NIFTIES
NIFTIES is a lot of character in a small frame. Designed to fit adults with fine facial features perfectly.
Available in sizes 44-49, the NIFTIES collection has an international look, with flattering silhouettes and bright colors.
Oakley
Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the American company’s array of product categories.
Ray-Ban
Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy American frames. From celebrities to your friends, Ray-Ban is always a favorite.
Ray-Ban Meta Smart Glasses
Ray-Ban Meta smart glasses are where style meets innovation. These smart glasses are more than just a fashion statement—they're designed to keep you empowered all day long with their sleek case that doubles as a powerhouse charging station. Ray-Ban Meta smart glasses feature a built-in camera to capture precious moments with the push of a button, and the 5-mic array is designed to provide exceptional audio, whether you're listening to music or making calls. Get ready to elevate your multimedia and vision experience.
Robert Graham
The Robert Graham eyewear collection offers unique and classic frames designed with craftsmanship, luxury, and style at the forefront. With a focus on details and colors, each and every frame is expertly-crafted to offer clear vision with unwavering quality.
Scott Harris
Whatever look you are feeling, be it edgy, refined, playful, or casual, Scott Harris eyewear will have it. Cutting edge fashion is combined with the highest quality materials to create this collection of frames.
Shwood
Founded in 2009, Shwood was born from a Madrone tree limb, a rusty pair of cabinet hinges, and lenses from the corner store. The goal was simple. Create a product that encompasses the individuality and uniqueness that can only be found in natural surroundings.
STATE Optical Co.
STATE frames are meticulously handcrafted in Chicago for people who consider how their frame is made to be as important as how it looks.
Swarovski
Swarovski has brought their crystal elements refined style to the world of eyewear. Their elegant collection features accents with their renowned precision cut crystals, rich colors, and fine craftsmanship. Luxury eyewear has never sparkled so wonderfully.
Ted Baker
Ted Baker eyewear (a sub-brand of Tura Inc) is a quirky brand that features mixed styles of retro influences and contemporary fare. Considered a quintessentially British brand, Ted Baker eyeglass frames emphasize clean silhouettes and iconic details.
Tom Ford
Tom Ford is the first true luxury brand of the 21st century and places a priority on delivering the highest quality product and the greatest standard of service.
Transitions
Quickly adapt from indoor to outdoor lighting in seconds. Living in the moment means not having the time to switch frames when going from different locations. Designed in USA, Transitions® lenses continuously change based on lighting, so you’ll never have swap glasses or suffer from strain headaches again.
Trivex Lenses
Trivex polycarbonate lenses blend strength, lightweight comfort, and optical clarity in one package. Beyond their resistance to scratches and impacts, these lenses boast uniform thickness across all prescription powers, ensuring a consistent look and feel. With 100 percent UV protection and sharp central and peripheral vision, Trivex lenses are particularly great for active lifestyles.
Versace
Founded in 1978, Versace holds the ultimate status in style. The Versace name is World famous and centered on the idea of a world of fashion, glamour, and sexiness. Versace eyewear is striking and designed to combine technical innovation with stylish design. The frames are distinctive, and like many of Versace’s accessories, they often feature details taken from the house's graphic language.
VSP Unity
Unity features a comprehensive portfolio of progressive, task-oriented, and single vision lenses and contacts designed around the philosophy that exceptional vision should come without limitations.
Wiley X
High-Velocity Protection. Ranging from tactical, to motorsport, to safety, Wiley X is your go-to protection eyewear brand.
XXL Eyewear
XXL crafts distinctive eyeglasses in hypoallergenic titanium and other superior-quality materials, in proportions that fit the man with larger features perfectly. They offer comfort and are in easy style
Visit Our Location
Visit Us
Find us at the corner of Niles and Van Brunt Avenues. There is parking available outside the clinic.
Our Address
- 2603 Niles Ave., Ste A
- Saint Joseph, MI 49085
Contact Information
- Phone: 269-408-8762
- Email: [email protected]
Hours of Operation
- Monday: 8:30 AM – 6:00 PM
- Tuesday: 8:30 AM – 6:00 PM
- Wednesday: 8:30 AM – 6:00 PM
- Thursday: 8:30 AM – 6:00 PM
- Friday: 9:00 AM – 1:00 PM
- Saturday: 9:00 AM – 1:00 PM
- Sunday: Closed
Our Brands
